As President of the Denver Outlaws, Mac Freeman was instrumental in bringing and launching a Major League Lacrosse franchise to Denver in 2006. Since then, under his direction, the Outlaws have become the most successful professional outdoor lacrosse team in North America.
He also serves as the Senior Vice President of Business for the Denver Broncos, overseeing all of the revenue lines of business for the team, including marketing, ticketing, sponsorships, and community development. Prior to his current role, he was Vice President of Stadium Operations for Sports Authority Field at Mile High. In that role he had developed the stadium into one of the premier locations in the country for sporting events, concerts and private events.
Freeman joined the Broncos in January of 2001 after serving as general manager for the final three years at Mile High Stadium. He possesses experience in every major professional league, having worked in the NFL, MLB, NBA, NHL, MLL and MLS and has worked in every type of public assembly venue including stadiums, arenas, theaters and amphitheaters.
Having spent more than 15 years in private management of public facilities, Freeman brings significant expertise in event booking, fiscal planning and budgeting, and efficient facility operations. Prior to his assignment in Denver, Freeman served as the assistant general manager of both Three Rivers Stadium and Mellon Arena in Pittsburgh.
While in management now, Freeman comes from a marketing background, having served as the director of marketing at the Los Angeles Memorial Coliseum and Sports Arena, Pittsburgh’s Mellon Arena and the Richmond Coliseum and Mosque Theater.
Freeman is active in the community serving on boards with both the Metro Denver Sports Commission and the Denver Civic Ventures Inc., the public purpose board of the Downtown Denver Partnership.
Freeman received a Bachelor of Arts in Political Science from Hampden-Sydney College in Hampden-Sydney,Va. He and his wife, Molly, have three children, Lily, James and Jack.